Grow Your Company Faster: 3 Ways Aligning Your Company Core Values Advances Your Business

Is low productivity and turnover affecting your business growth? Are you spending more time than necessary making sure your team members are executing the plan? The solution lies in aligning your company core values with your core purpose.

Core values are the principles that define your business’s culture, beliefs, and behaviors. They are the foundation of a positive work environment that fosters employee engagement, productivity, and retention. So, why are aligned core values essential? Let’s explore.

1. Aligned core values lead to engaged employees. 

When your employees feel aligned with your company core values, they are more committed to their work. They feel a sense of purpose and meaning in what they do, and they are motivated to contribute to the success of the company. They are the advocates who will spread the word about your business and attract customers.

2. Aligned core values make employees more productive. 

When your employees are aligned with your company core values, they feel a sense of pride and ownership in their work. They are motivated to deliver high-quality work and exceed expectations. The result? A more productive workforce that can take your business to new heights.

3. Aligned core values lead to a retained workforce. 

A positive work environment created by aligned core values fosters employee retention. When employees feel that their values align with their company’s values, they are more likely to stay with the company long-term. This leads to a more experienced workforce and reduces the costs associated with hiring and training new employees.

How to align your company core values.

So, how can you align your core values with your workforce to create a culture that fosters employee engagement, productivity, and retention?

Getting aligned is critical and staying aligned, especially through all the operational challenges a business faces, is even more essential. 

The following three steps deliver the outcome you want:

  1. ALIVE – where you work on Discovering, Discerning, and Describing the sentiments that make your culture unique, so that it is remarkable and referable.
  2. THRIVE – where you work Design, Decree and Dictate the graphics, imagery, content and cadence of communication of your CoreVals, so that it is memorable and shareable.
  3. DRIVE – where you work on Devising your CorePurpose, CoreChart, CoreScore, CoreWorkflows and CorePeople, so that it is sustainable and you can measure your Return on Culture.

Real-world examples 

Several companies have successfully aligned their core values with their workforce to create a positive company culture. Here are two examples:

  1. Lumiere Children’s Therapy helped their businesses thrive by implementing the necessary steps to create a valued culture: Believe, Connect, Teach & Learn, Have Fun
  2. SABRE makes personal and law enforcement products that save lives every day. After aligning their core values with their core purpose, they created a valued culture everyone rallied around: Proud & passionate, Empowered, Prepared & engaged, Go the extra mile.

Next steps

Aligning your company core values can lead to engaged employees, increased productivity, and higher retention. It can transform your business and pave the way to long-term success. 

For further reading, check out The Many Benefits of Implementing a Valued Culture from The CultureFix

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